Editorial Policy

At TurnKey Labs, we are committed to producing high-quality content that is informative, engaging, and accurate. We understand the importance of maintaining consistent messaging across all platforms, and we take great care to ensure that our content reflects our brand values and meets the needs of our readers and clients. Our editorial policy outlines the procedures and processes we follow to ensure the highest standards of quality in all of our content. We believe that by adhering to these principles, we can provide our readers and clients with the best possible experience and build trust and credibility in our industry.

TurnKey’s Content Producing Team Members

Our editorial team is made up of a group of dedicated professionals who are passionate about creating high-quality content that engages and informs our readers or clients in a variety of different topics. We carefully select our team members based on their expertise, experience, and commitment to delivering valuable content to our readers. Here are the role that some of the key team members play in the content creation process:

  1. Content Producers – Our writers are highly skilled professionals with years of experience in writing and editing content across a wide range of industries. They are responsible for creating the content that appears on our website, social media platforms, and other channels.
  2. Proofreader – Our proofreader is responsible for reviewing all content before it is published to ensure that it is free from errors, accurate and meets our high standards of quality.
  3. CMO (Chief Marketing Officer) – Our CMO is responsible for overseeing all of our marketing efforts, including content creation, SEO, and advertising. They play a critical role in ensuring that our brand messaging is consistent across all platforms and that our content effectively reaches our target audience.
  4. CEO (Chief Executive Officer) – Our CEO is the leader of our company and is responsible for setting the overall direction and vision for the organization. They are committed to upholding our editorial policy and ensuring that all content reflects our brand values and meets the needs of our readers or clients.

Content Creation Process

Our editing process is designed to ensure that all content meets our high standards of quality and accuracy, while also incorporating the latest tools and technologies to improve efficiency and speed. Here are the steps involved in our editing process:

  1. Content Creation – Our writers draft content and use the help of AI tools. This allows us to produce high-quality content on a variety of topics at a faster pace.
  2. Initial Review – Once the content is generated, our writers edit and enhance it to ensure that it follows our editorial policy and guidelines, and that it meets the needs of our readers and clients.
  3. Fact-Checking – Our fact-checker reviews each piece of content to ensure that all information presented is accurate, up-to-date, and well-supported by credible sources. Our articles are based on published reliable (authoritative) sources.
  4. Design Stage. Responsible Parties: Internal Design Team.
  5. Proofreading – Our proofreader reviews each piece of content to ensure that it is free from grammar, spelling, and punctuation errors, and that it is consistent with our brand messaging.
    • Sandra Petryk.
  6. Final Review – Our CMO and CEO review each piece of content to ensure that it reflects our brand values and messaging, and that it meets the needs of our target audience.

Content Standards We Follow

At TurnKey, we take great care to ensure that all of our content meets the highest standards of quality and relevance. To achieve this goal, we adhere to a set of specific content standards that guide our writing and editing process. Some of the key standards that we follow are:

  1. Accuracy – We strive to present accurate information in all of our content, and we fact-check all articles to ensure that they are based on reliable sources.
  2. Objectivity – Editorial Team aim to present a balanced and unbiased perspective in all of our content, and we avoid taking sides or presenting information in a way that is slanted or biased.
  3. Tone of Voice – We use a clear, concise, and professional tone of voice that is appropriate for the subject matter at hand. We strive to keep our content engaging, but also respectful and informative.
  4. Length of Articles – We aim for our articles to be comprehensive enough to fully cover the topic at hand, while also being concise enough to keep readers engaged. We typically aim for articles to be between 500 and 5000 words depending on the topic.
  5. Use of Keywords – We use keywords strategically to improve the visibility and relevance of our content in search engines, but we do not sacrifice quality or accuracy for the sake of keyword usage.

By adhering to these content standards, we are able to produce high-quality, informative, and engaging content that meets the needs and expectations of our readers and clients. We believe that by providing valuable content, we can build trust and credibility in our industry and establish ourselves as a leader in the field.

Revision and Feedback

We understand the importance of incorporating feedback and revisions into our content creation process. We believe that these elements play a critical role in ensuring that our content is of the highest quality, accuracy, and relevance. Here is how we handle revisions and feedback on our content:

  1. Deep Analyst Revision. 
  2. Writer Revisions – Once an article has been generated and reviewed by our writers, it is submitted to our proofreader for review. If the proofreader identifies errors or inconsistencies, they will provide feedback to the writer, who will then make revisions as necessary.
  3. CMO and CEO Feedback – Once the article has been proofread and revised, it is reviewed by our CMO and CEO. They provide feedback and suggestions for improvement, which are then incorporated by the writer before the final article is submitted for publication.
  4. Client Feedback – If the content is created for a specific client or project, we seek feedback from the client to ensure that the content meets their needs and expectations. Any feedback received is incorporated into the content as revisions.
  5. Revisions Process – The revisions process follows a clear protocol to ensure that all feedback is incorporated in a timely and efficient manner. Our writers are responsible for making revisions based on feedback received and resubmitting the content for additional review.

We believe that by continually striving for improvement, we can remain at the forefront of our industry and provide valuable content to our target audience.

Quality Assurance

At TurnKey, we are committed to ensuring that all of our content meets the highest standards of quality and accuracy. To achieve this goal, we have implemented a variety of quality assurance measures that help us maintain consistency across all of our content. Here are some of the key strategies we use:

  1. Regular Content Audits – We conduct regular audits of our website content to ensure that it is up-to-date, accurate, and relevant. This helps us identify any content that may be outdated or irrelevant and allows us to make necessary updates.
  2. Plagiarism Checks – We use plagiarism-checking tools to ensure that all of our content is original and free from plagiarism.
  3. Grammar and Spelling Checks – We use grammar and spelling checking tools to ensure that all of our content is free from errors and inconsistencies.
  4. Ongoing Training – We provide ongoing training and support for our team members to ensure that they are equipped with the latest skills and knowledge related to content creation and editing. This helps us maintain consistency across all of our content and ensures that our team is able to produce high-quality work consistently.
  5. Peer Review – We use a peer-review process to ensure that all content is reviewed by multiple team members before it is published. This helps us identify any errors or issues that may have been missed during the initial review process.

Contact Info

If you have any questions, comments, or concerns about our editorial policy or our content, please feel free to contact us at any time. Our team is available to answer your questions and provide you with information about our creative process. You can reach us via email marketing [a] turnkey-labs.com or by phone 310-699-6884.