How to Hire a CTO: An In-Depth Guide for Success
The fact is, not every company needs a Chief Technology Officer. But if you’re reading this, chances are you’ve put together a strong team and dynamic product, and have realized you’re missing an integral piece of the puzzle. Knowing how to hire a CTO is one thing—knowing when to hire a CTO is another.
If the time for you is now, we’re about to tell you how.
Before you decide whether you need a Chief Technology Officer, you have to know what one does.
Depending on the existing structure of your company, your Chief Technology Officer can be an incomparable one-hit wonder, banging out tech solutions by the minute…or they can be the octopus that powers every tech aspect that is keeping your business churning into the future. In either case, the CTO is the overarching strategist who will take what your company has done in the past, organize it for the present, and be the technical visionary who takes you into the future.
They manage the people, the processes, and if you want them to, they’ll help manage the product, too.
You can hire a Chief Technology Officer by following these steps:
- Learn what a Chief Technology Officer actually does
- Know that there isn’t just one kind of Chief Technology Officer
- Discover the right time for your company to hire a CTO
- Consider the potential challenges you might face
- There are four angles you can take—but each has their own pros and cons
- Determine the right kind of CTO for your unique company
So, what does a Chief Technology Officer actually do?
1. The CTO creates the tech team culture
Yes, tech is tech. But tech is fueled by humans, and if the humans driving your tech aren’t vibing, you’ll never be able to attract and retain the talent you need to thrive (let alone meet your business objectives).
The team culture shapes your team and either keeps it vibrant or eventually empties the room. Your Chief Technology Officer will look at your staff, their tenure, and their trajectory. Who left and why? Who was promoted and why? Is there a team of senior leaders only or are junior tech contributors being recognized and pulled up the chain? What’s the churn—do you have high turnover or long haulers?
Whether you hire a remote CTO, hire a virtual CTO, or bring someone on physically, they’ll work to understand your history by gathering and considering feedback from the team. From there, they’re able to edit your org structure (or create a new one that makes sense for your team) and nurture a culture that not only reflects the principles and values of the company, but that has your team’s support because they had a voice in the creation of it.
2. The CTO establishes processes for tech development
The process by which your team develops software is critical to building a great product. Your CTO sets the framework and marching orders.
Will you use scrum or other forms of agile development?
How will you track development velocity?
How will you compare teams and grow them both horizontally and vertically, using benchmarks that will keep your team motivated and aspirational?
How is the health of your product—is it high-quality, secure, maintainable, and scalable?
Deciding how to measure all of these things and how to incentivize the team to achieve the desired goals is a critical function of the Chief Technology Officer.
3. The CTO plans your product’s architecture
This planning can go one of two ways, depending on your company. If you are a small startup, the Chief Technology Officer can roll up their sleeves and do the planning themselves.
But ultimately—and sooner than later if you already have a robust team—they will work with existing tech leads within each scrum team to make architecture decisions. The CTO will guide the process, and they can of course be the final authority on the architecture. But when they delegate this responsibility to your team leads, it engages the whole group in the process. Everyone has a voice when making decisions that affect all stakeholders, and everyone gains experience that helps their career trajectory.
4. The CTO creates the tech strategy for the team
Your tech team is working away and we love that journey for you. But you didn’t get into the business to sit under a low ceiling, right? Your CTO won’t just come in and keep the ball rolling for you. They will be the ultimate visionary of your tech strategy. They’ll assess and change where needed. They’ll set goals for the team. And because they have a constant finger on the pulse of the industry, they’ll vet and introduce relevant new technologies as you grow.
5. The CTO partners with your product managers to create your roadmap
Product management knows where you need to go and where you should pause along the way. But your CTO and technical team can add to that roadmap logistically and technically, contributing perspective on the issues that always enter the roadmap via the CTO and tech team such as:
6. The CTO researches the market trends
- Security issues
- Scalability issues
- Maintainability issues
- Technical debt
- Refactoring plans
We’ve already established that you don’t want your tech team hamstrung by a low ceiling—neither do you want your team in a proverbial windowless building. Tech travels FAST. It’s constantly evolving and iterating and unless you have a CTO with an eye on each growth spurt, your own growth will be stunted, too. Kubernetes, mobile app development, QA automation, real-time monitoring—all of these functions constantly have new tools and a better, faster, cheaper way of getting the same job done. Evaluating which technologies are a passing fad and which should be adopted is a key skill of a CTO.
Often, the CTO will establish an internal council to help with the decision-making process. Other times, the teams themselves can decide what they need or want and report back on their success. The CTO can mandate adoption of new tech or, if the company desires, the decision can be left up to the individual teams to decide.
7. The CTO sets and manages the hiring strategy for the tech team
Because the CTO is also the evangelist and gatekeeper for your company culture, it makes sense that they also oversee who contributes to it. First, an internal assessment will happen. Who is already on the team? How and when do they get reviews and raises and do you communicate pay scale transparently? And when building the structure of the team, what’s the most economical way to do it? Does your company need to train and promote from within to keep people motivated and driven to exceed goals (and to keep costs down)? Or do you need more senior staff, which might mean a higher budget but will deliver elevated productivity?
Moreover, a great CTO will also set the strategy for retention. For example, what is the response when someone says they have a job offer that pays more? If you have a CTO who has developed fair wage practices, communicated openly what the pay levels are, and offered competitive market prices, that conversation should never happen.
But there’s a super cool plot twist: There isn’t just one kind of CTO
As you learned above, a CTO has to be multifaceted, and some are more successful, focused, or skilled in one area than another, which of course, is human nature. So when faced with a difficult challenge, the CTO will naturally default to their most dominant trait. Depending on that trait, and no matter the problem, a CTO might think the solution is either better tech, better processes, or better people. Those three angles play out in the following three scenarios:
- Tech is the answer! The tech-focused CTO will say that any problem can be solved with newer, faster, better, and/or cheaper tech. They’ll want to either buy it or build it. They are widely admired for being one of the best—if not the premiere—programmers in your organization. This CTO invents new ways of doing things. Their mind just works differently. Are they a genius? They just might be.
- Process is the answer! This CTO is center-focused on efficiency. They offer a get ‘er done mentality and not only will they get it done, they’ll tell you how to do it, too. Every challenge can be overcome by establishing repeatable processes for optimal functionality.
- Team is the answer! Give this CTO a problem and they’ll look to people to solve it. They’ll line up the faces and names and start asking questions. Who do I have on the team who can do this? Who do I need to hire? Whose performance is so low that they should be let go? How do I incentivize the team to do more? The people-person CTO is high on EQ and is known as cheerleader, coach, and quarterback of your team.
When you’re thinking about how to hire a CTO, realize that if your candidate is dominant in only one of these areas, they will ultimately fail. A team builder can hire highly skilled process and tech staff, but they’ll never be able to compensate fully for those deficits. So when hiring a CTO, look for people who have a strong combination of at least two of the above areas.
When is the right time to hire a CTO?
The answer depends on the product you’re selling and the environment in which you operate. There are three main scenarios—and timing solutions—to consider:
- If you’re a B2B company with a highly technical product, hire a CTO early on. Highly technical products (think enterprise software platforms) are usually sold to a customer’s CIO or CTO. That means that virtually every major customer deal will need a technical heavyweight at the executive level that can not only sell the technical vision of your company to customers, but explain to them how your tech fits into their existing ecosystem of products (of which there are usually many). In other words, in this scenario, the CTO is really a CTSO (Chief Tech Sales Officer). They’re also tasked with being a CIO Whisperer, constantly assuring the customer that the tech works, it can scale, and that they have anytime access to a technical executive. Even if you don’t have a ton of engineers for the CTO to manage upon hiring, qualified CTO candidates will be attracted to the opportunity to make a huge impact on the financial growth of the company.
- If you’re a B2C company that’s scaling explosively out of the gates, you also want to hire a CTO early. The reason for the early hire is that in this scenario, the CTO is really a Chief Technical Scalability Officer. They have to figure out how to quickly support millions—and then billions—of users with 99.99% uptime and no loss of fidelity. Look for seriously senior experience because more junior talent just won’t have the chops to handle this type of exponential growth. Side note: If you are scaling aggressively from the start due to insatiable demand for your product then stop reading this article and go buy a lottery ticket—fortune is smiling upon you.
- If you’re a B2B or B2C company that doesn’t fall into either of the previous categories, welcome to the club. You’re in the majority and you only really need to bring on a CTO when you have a larger team in place to manage. Start with a tech lead as your team grows and let that leader have an opportunity to show off their management abilities. As you grow and add another team, bring on (or promote) another tech lead and give them time to shine, too. Once you reach about three teams, add a director level position to oversee the tech leads. Then, when you’ve got about four teams to manage, it’s time to bring on a CTO to oversee growth and solidify internal processes.
Pro tip: If you aren’t sure how to hire a CTO (even after reading this spectacular article), bring on an advisor who can help interview for that role (it’s wel l worth the money).
Remember, timing is everything. CTOs are an invaluable part of any great software company, but hiring a CTO for a team that won’t scale fast could be a waste of valuable resources and invite internal turmoil. That said, when you bring one on for all the right reasons, it can steel your platform and add jet fuel to your growth.
Maybe you’ve only got 10 engineers, but your goal is to quickly scale to 100+. You’re lit, baby. Hire a CTO!
Or perhaps you’ve grown up right and you already have in place your tech teams, tech leads, a director, and a VP. You’re built, superstar. Hire a CTO!
Either way, assessing what stage your company is in and identifying your core need is a perfect first step in the right direction.
Now you’re ready to consider the potential challenges and how to recognize which CTO is right to lead your technical teams.
Common challenges that companies face when hiring a CTO are:
- High salaries
- Lack of interest in working for a startup
- Not enough qualified professionals in the pool
- Difficulties finding the right personality and culture fit
- Trust issues
Then there are the “What if...?” questions to consider:
- What if they can’t communicate complex technical systems and considerations in a way that the executive team can understand?
- Answer: Don’t hire them. If they can’t speak the executive language, they aren’t a fit. You have to trust their judgment—if you don’t speak a common language, how can they speak for you?
- What if they seem right but only some of the teams are on board?
- Answer: Don’t hire them. A CTO should be a well-rounded business executive, able to work closely with various cross-functional teams. They don’t have to be fluent in every vertical, but they should be able to diplomatically communicate and partner with sales, marketing, operations, legal, compliance, and risk management, as well as the executive team.
So what’s the best way to overcome these challenges, eliminate the questions, and hire a CTO that fits in your business structure, your growth pattern, and your culture?
There are four angles you can take—but each has their own pros and cons
Hire from within
This is a great strategy for a company with adequate talent already within the organization. It’s also a positive morale practice and shows that promotions—even to the top—are possible. However, it’s not for everyone (if you don’t have a big enough pool to choose from, this approach is impossible).
Hire directly from the existing market
This option works great, too. But keep in mind that someone who is thriving at one company won’t necessarily thrive at yours. You don’t need someone who relies on past accomplishments to feed their ego. What they did somewhere else doesn’t help you reach your goals. You need someone who will absorb your culture, then add to it.
BOO. This one won’t fly my friend, not for the CTO role. You are looking for citizens, not swashbucklers who jump on the ship to “save the day” then leave when a more interesting opportunity arises. Freelancers are great in some situations, but they are (rightfully) more focused on building their own brand than they are your company. If you hire a freelance CTO because you need their expertise to help you find a permanent one, good on you. But a temp CTO isn’t going to be a long-term win.
Hire an offshore solution
Now you’re cooking with gas. But do it right through a reputable, high-touch company like Turnkey. You want your CTO to be a citizen, remember? They have to live and breathe your company, embody your values, and be passionate about your culture, goals, and platform. Quick test questions to ask yourself if you go this route: Do they add you to their LinkedIn profile? Do you know (and control) their salary?
And now, here we are. You made it! You know you need to hire a CTO and you’ve narrowed down the challenges, options, and considerations. You’ve got your business acumen tight, your technical leader is on board, and you’re ready for a steady stream of potential candidates. Your CTO position is ready…congrats.
So how do you find the right Chief Technology Officer for your startup? Simply follow these five steps…
If you aren’t technical yourself, bring on a technical advisor before hiring a CTO.
- Define your CTO requirements and non-negotiables, and determine the technical background and type of CTO you need.
- When going through the interview process, prioritize motivation, integrity, and culture fit.
- When you identify your ideal target, discuss the exciting challenges and sell the position.
- Don’t settle—and don’t stop until you’ve found the right candidates.
- When you’ve found your diamond, make a compelling offer they can’t refuse.
…or you can call TurnKey for help.
We’ve been in your shoes so we know how challenging finding the right CTO can be. Partner with TurnKey to help you talk through all the key issues around the CTO layer—both from a people and process perspective—and help you maximize your chances of success. We’d love to connect and discuss ways we can help make your life easier! Drop us a note here and we’ll get back to you lickety split:
That depends on what you want them to be responsible for. Your Chief Technology Officer can be the master of one or the master of all. In either case, your CTO is the overarching strategist who will take what your company has done in the past, organize it for the present, and be the technical visionary who takes you into the future.
That answer is different for everyone. If you’re a B2B with a highly technical product, hire a Chief Technology Officer sooner than later. Same goes for if you’ve got a B2C product that is exploding out of the gate. If those two scenarios don’t describe you, you’re in the majority, and you’re good to wait until you have a team large enough to warrant the hire.
Compensation depends on the size and stage of the company. Most startups in the Seed through Series B will look to lower salary/bonus (say $200,000-$250,000 per year) in exchange for greater equity (say 1-3%). In later stage companies, the salary/bonus piece will be larger (say $300,000-$450,000) but the equity will be less (i.e., .5-1%). But with all that said, the #1 goal is to find the right fit before you talk numbers—that’s the only way you can guarantee an ROI regardless of the price tag.
You can start by calling us…we navigate that road all day every day and can find someone who will hit the ground running for you, stat. Your other options are going to take more time (but hey, you’re not busy…right?). You could hire from within if you have anyone who fits the bill (but if that were the case you’d have thought of that already), hire from within the market (and cross your fingers it’s a culture fit), or hire a freelancer (and pray they’re more interested in your product than their own portfolio).